JUICED is a reflection with a critical gaze on the world we live in today: a reality in which we are constantly bombarded by content, seduced by prefabricated pleasures, and tempted by the idea of having everything we want — the good and the bad — at the reach of our hands, just one click away.
Everything is immediate, à la carte, on demand. Desire is triggered instantly, consumption never stops, and the promise of permanent satisfaction becomes a trap disguised as freedom.
JUICED (2023)
Digitally Hand-Drawn
Frame-by-Frame Animation
Resolution: 2160 × 2160px
Format: MP4
Loop Length: 0:22s
Tools:
iPad Pro & Apple Pencil
Procreate (Art and Animation)
FCPX (Video Composition and Editing)
Digitally Hand-Drawn
Frame-by-Frame Animation
Resolution: 2160 × 2160px
Format: MP4
Loop Length: 0:22s
Tools:
iPad Pro & Apple Pencil
Procreate (Art and Animation)
FCPX (Video Composition and Editing)
JUICED es una reflexión con una mirada crítica sobre el mundo en el que vivimos: una realidad en la que estamos constantemente bombardeados por contenido, seducidos por placeres prefabricados y tentados por la idea de tener todo lo que queremos —lo bueno y lo malo— al alcance de nuestras manos, a un solo clic de distancia.
Todo es inmediato, à la carte, on demand. El deseo se activa al instante, el consumo nunca se detiene, y la promesa de satisfacción permanente se convierte en una trampa disfrazada de libertad.